Product, production, and packaging design

It began with a simple idea: “Let’s make rulers more fun so that both adults and kids can enjoy using them.” From that thought, we designed a series of rulers shaped like zoo animals, each brought to life with colorful patterns and playful designs.

The first collection features five animals: a giraffe, a crocodile, an octopus, a snail, and an elephant, with plans to expand the series in the future. Each ruler is die-cut from plastic and silkscreened with its unique design.

We named the line Zoolers, gave every animal a name and backstory, and developed a full packaging system to tie the collection together.

Special thanks to Connor Rouse, Bobby Ngo & Matias Ocana in the production of this project.