Branding, Icon Design, and Marketing

I was approached by the Engineering, Business, and Art departments to create a new logo and secondary icons for their annual competition. the Innovation Challenge.

The challenge requires students to form groups with members of each department. They have to create a project that showcases all 3 majors and create a business plan that promotes sustainability for the earth.

Art, Business, and Engineering elements are all showcased in the secondary icons, while the Innovation Challenge logo highlights the “i” as a stylized lightbulb to represent ideas.