One of my first projects at CSULB was rebranding the College of the Arts logo. The goal was to create a mark that was direct, simple, and made a bold visual statement through typography.
I selected Brandon Grotesque in medium and bold weights, paired with Meta for the subheader text. This combination established the modern, minimal aesthetic the department envisioned. To further strengthen the wordmark identity and highlight its connection to CSULB, I incorporated a thick yellow line as a defining element.
